Strong characters attract the emotions of the audience, whether or not the audience enjoys or embraces the story. The setting could just as easily be Mount Everest rather than the Milky Way Galaxy and the audience still wouldn't care about a boring story or character.
Character-driven stories in a science fiction setting; this is our vision. By creating embraceable characters, the audience then cares about the story, and the setting becomes more of a natural background that transcends science fiction and draws in new fans.
